Influencer marketing, also referred to as branded content or working with creators, is a tried-and-true strategy for boosting your brand's social media presence.
Although there is no specific method for implementing this strategy, but almost any business can reap the rewards with the right planning and research. How can you make a social media influencer program work for you? Let's dig into this!
THE PERFECT INFLUENCER MARKETING STRATEGY; WHAT DO YOU NEED TO DO?
First and foremost, determine your goals.
Know your audience. Know who you’re trying to convince.
Understand the rules and get clarity.
Compile a list of influencers who would work for your brand.
Do your research.
Reach out to the influencers.
Collaborate with them to create required content.
Finally, measure your results.
THINGS THEY DON’T TELL YOU; THE THREE R’S OF INFLUENCE
Relevance, reach, resonance. This set of different aspects is known as the 3 R’s of influencer marketing. Each one is a different aspect of an influencer that, when combined, makes the influencer an ideal partner for a brand.
Relevance determines that whether the person promoting the brand is a good fit with an accurate audience.
Reach is significantly important. The more followers an influencer will have, the more reach your brand will get.
Resonance is measuring the reach of an influencer and how impactful they can be with their engagement. One of the best ways to track this down is by calculating the engagement rate of your influencer.
WHY INFLUENCER MARKETING IS IMPORTANT FOR YOUR BRAND
Influencer marketing has become a key component of many brands' marketing strategies because it offers a more authentic way to reach consumers. Rather than bombarding them with traditional ads, influencer marketing allows brands to tap into the power of word-of-mouth recommendations from trusted sources.
How bluhat can help with Influencer Management
At bluhat, we understand the importance of influencer marketing and have a young, driven and dedicated team that specializes in influencer management. We have experience of working with influencers across various niches, including beauty, lifestyle, fitness, food, and more.
We use data-driven tools to identify influencers that align with your brand's values and goals.
We work to build strong relationships with influencers to ensure they are motivated and excited to work with your brand.
We handle all aspects of contract negotiation, ensuring you get the best possible value for your investment.
Contact us today to get your tailor made Influencer Strategy by contacting us on hello@thebluhat.com
well explained